by Cal Guyll | Jul 11, 2022 | General
Herd MSL Campaign Spotlight: Uber Eats’ Flying Pickle By Bryony Czujko The Challenge: Reset consumer thinking to launch a new verticalUber Eats’ celebrity-studded campaigns meant they’re synonymous with delivering restaurant food. But Aussies didn’t realise...
by Cal Guyll | Jul 11, 2022 | General
Lessons in Leadership – from the dad of a new toddler. By Rami Mallis 2021 was challenging for everyone. But like many parents across the country, being cooped up with children was both rewarding and mentally exhausting. There’s only so much of the Wiggles one...
by Cal Guyll | Mar 1, 2022 | General
The music is the medium. By Michael Millimaci After concluding a recent tour along the West Coast, I found myself reflecting on quite how much music has in common with the communications strategies we’re building each day. The core objective is surprisingly...
by Cal Guyll | Feb 21, 2022 | General
What Leonardo DiCaprio and Meryl Streep taught us about sustainability communication By Karen DunnicliffReputation Director and Sustainability Specialist at Herd MSL The new Netflix disaster film Don’t Look Up perfectly captures the challenge of communicating...
by Cal Guyll | Feb 17, 2022 | General
Herd MSL Campaign Spotlight: Announcing Pantene’s first ever male ambassador, Christian Wilkins By Elleny Kourtis The challenge: Standing out in a crowd Pantene is Australia’s #1 haircare brand but to stay at the top, it needed to ensure younger customers were...
by Cal Guyll | Jan 10, 2022 | General
Think before you ink. Why PR reporting shouldn’t be a paint-by-numbers exercise. By Andrew Sroufe “So, how is our PR doing?” There are few questions from a marcomms client that create more anxiety for an earned media consultant than this. And after more...
