Influential Conversations

As one of ANZ’s largest public relations and integrated communications firms, Herd MSL is a news-maker and a thought leader. Through published works and on our blog, our people passionately share their points of view, their expertise and ideas for a better world. 

_Shifts Mar/Apr Edition

_Shifts Mar/Apr Edition

_ShiftsMar - Apr, 2021 In our latest release of _Shifts we shine the light on audience insights and creative campaigns from around the world that relate to diversity and inclusion.  From spotlighting why empathy matters to showcasing the value of leaning into taboos,...

read more
Making a Splash with Reactive Content

Making a Splash with Reactive Content

Making a Splash with Reactive ContentIn October of 2019, terror gripped the nation. A mysterious jogger stopped multiple times throughout the month to defecate on the doorstop of celebrity PR mogul Roxy Jacenko, spawning national TV coverage and millions of reactions...

read more
The COVID hangover & what it means for 2021

The COVID hangover & what it means for 2021

The COVID hangover & what it means for 2021We all know 2020 did not go as planned. COVID shocked us, disrupted life and business and forced many of us to rethink the lives we live and what we value. 2021 has already been a mixed bag, and sometimes it can feel like...

read more
_Shifts Jan/Feb Edition

_Shifts Jan/Feb Edition

_ShiftsJan - Feb, 2021 Moving at the speed of culture isn’t easy but staying on-top-of shifts and changes in audience behaviour helps. Every couple of months, our agency’s team of strategists, creatives and integrated comms specialists scan the latest shifts in...

read more
Communicating in times of crises: COVID-19

Communicating in times of crises: COVID-19

Communicating in times of crises: COVID-19October 12, 2020 Skye Lambley, Group Managing Director, Herd MSL So much has changed in such a short period of time. The challenges brands faced two months ago are vastly different to today or what lies ahead. No one can be...

read more
What’s happening at TikTok?

What’s happening at TikTok?

What's happening at TikTok?July 7, 2020 As you’ve probably heard, TikTok is the most downloaded app in the world and was installed 315 million times in the first quarter of the year, with 2 billion cumulative downloads in the current quarter. I compiled some...

read more
What does Communications look like in the new normal?

What does Communications look like in the new normal?

What does Communications look like in the new normal?May 25, 2020 Government shutdowns, public health challenges and huge change to the lives of consumers has resulted in a constantly evolving state-of-play for brands and the re-evaluation of existing and future...

read more
What role can influencers play during lockdown?

What role can influencers play during lockdown?

What role can influencers play during lockdown?March 24, 2020 This week we were set to host a panel to talk about what brands can learn from the fast action of influencers during the catastrophic bushfires. We cancelled in anticipation of some fall out from COVID-19 –...

read more

Do you want to get in touch?

Herd MSL

Herd MSL is an ANZ public relations and integrated communications agency that provides strategic counsel and creative thinking. We champion our clients’ interests through fearless and insightful campaigns that engage multiple perspectives and holistic thinking to build influence and deliver impact.

21 Harris Street, Pyrmont, Sydney, NSW.

© 2021 Herd MSL. All Rights Reserved.