Influential Conversations

As one of ANZ’s largest public relations and integrated communications firms, Herd MSL is a news-maker and a thought leader. Through published works and on our blog, our people passionately share their points of view, their expertise and ideas for a better world. 

_Shifts Nov/Dec Edition

_Shifts Nov/Dec Edition

_ShiftsNovember - December 2021 This edition of _Shifts has been inspired by insights driving some of the cutting-edge and culturally ingrained work brought to life across gaming and entertainment channels, spanning a variety of different categories. We hope it will...

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_Shifts Sept/Oct Edition

_Shifts Sept/Oct Edition

_ShiftsSeptember - October 2021 This edition of _Shifts is for brands who may be looking to leverage the end of NSW and VIC lockdowns by helping to foster and renew connection with their audiences – whatever that means to you. We hope it will provide some inspiration...

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_Shifts July/August Edition

_Shifts July/August Edition

_ShiftsJuly - August 2021 From helping brands understand how they can embody D&I and holistic understanding, or how they can avoid greenwashing. Our July/August edition of _Shifts is a collection of insights behind the award winning work recognised at Cannes 2021....

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Three months in agency has changed me

Three months in agency has changed me

Three months in agency has changed meBy Gillian Jansz Welcome to my first three months at Herd MSL. Nothing prepared me for starting work as an Account Coordinator in the agency. I repeat. Nothing prepared me. Not even my internship! What a whirlwind it’s been so far...

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_Shifts May/June Edition

_Shifts May/June Edition

_ShiftsMay - June, 2021 From helping brands understand how they can help Aussie women feel more safe, to why jumping on the NFT bandwagon needs to be done now. Our May/June edition of _Shifts is a new collection of trends and creative comms activity, we hope will...

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Gaming the System | Interactive video for B2B Audiences

Gaming the System | Interactive video for B2B Audiences

Gaming the System | Interactive video for B2B AudiencesBy James Kean HerdMSL worked with world-leading payments company, Adyen, to launch an interactive ‘choose- your-own-adventure’ style video campaign. The aim was to help retailers step into their customer’s shoes...

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Herd MSL

Herd MSL is an ANZ public relations and integrated communications agency that provides strategic counsel and creative thinking. We champion our clients’ interests through fearless and insightful campaigns that engage multiple perspectives and holistic thinking to build influence and deliver impact.

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+61 2 9213 2335.

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