Influential Conversations
As one of ANZ’s largest public relations and integrated communications firms, Herd MSL is a news-maker and a thought leader. Through published works and on our blog, our people passionately share their points of view, their expertise and ideas for a better world.
_Shifts Nov/Dec Edition
_ShiftsNovember - December 2021 This edition of _Shifts has been inspired by insights driving some of the cutting-edge and culturally ingrained work brought to life across gaming and entertainment channels, spanning a variety of different categories. We hope it will...
Think before you ink. Why PR reporting shouldn’t be a paint-by-numbers exercise.
Think before you ink. Why PR reporting shouldn't be a paint-by-numbers exercise.By Andrew Sroufe “So, how is our PR doing?” There are few questions from a marcomms client that create more anxiety for an earned media consultant than this. And after more than 15...
Herd MSL Campaign Spotlight: Always Discreet’s “Generation Invisible”
Herd MSL Campaign Spotlight: Always Discreet’s “Generation Invisible”By Sarah Glover The challenge: Building on a conversation no one wants to have After a successful launch into the Australian market in 2020, urinary incontinence protection brand, Always...
_Shifts Sept/Oct Edition
_ShiftsSeptember - October 2021 This edition of _Shifts is for brands who may be looking to leverage the end of NSW and VIC lockdowns by helping to foster and renew connection with their audiences – whatever that means to you. We hope it will provide some inspiration...
Vulnerable leadership is the remedy to toxic agency culture
Vulnerable leadership is the remedy to toxic agency culture By Stephanie Banno Let’s not beat around the bush, we all know a career in agency isn’t one without its issues. One scroll down the dark, depressing hole that is the @agency_insider Instagram account very...
_Shifts July/August Edition
_ShiftsJuly - August 2021 From helping brands understand how they can embody D&I and holistic understanding, or how they can avoid greenwashing. Our July/August edition of _Shifts is a collection of insights behind the award winning work recognised at Cannes 2021....
Three months in agency has changed me
Three months in agency has changed meBy Gillian Jansz Welcome to my first three months at Herd MSL. Nothing prepared me for starting work as an Account Coordinator in the agency. I repeat. Nothing prepared me. Not even my internship! What a whirlwind it’s been so far...
_Shifts May/June Edition
_ShiftsMay - June, 2021 From helping brands understand how they can help Aussie women feel more safe, to why jumping on the NFT bandwagon needs to be done now. Our May/June edition of _Shifts is a new collection of trends and creative comms activity, we hope will...
Gaming the System | Interactive video for B2B Audiences
Gaming the System | Interactive video for B2B AudiencesBy James Kean HerdMSL worked with world-leading payments company, Adyen, to launch an interactive ‘choose- your-own-adventure’ style video campaign. The aim was to help retailers step into their customer’s shoes...
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Herd MSL is an ANZ public relations and integrated communications agency that provides strategic counsel and creative thinking. We champion our clients’ interests through fearless and insightful campaigns that engage multiple perspectives and holistic thinking to build influence and deliver impact.
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