Influential Conversations
As one of ANZ’s largest public relations and integrated communications firms, Herd MSL is a news-maker and a thought leader. Through published works and on our blog, our people passionately share their points of view, their expertise and ideas for a better world.
_Shifts Jul/Aug Edition
_ShiftsJuly - August, 2021 From helping brands understand how they can embody D&I and holistic understanding, or how to avoid greenwashing. Our July/August edition of _Shifts is a collection of insights behind the award winning work recognised at Cannes 2021. We...
Three months in agency has changed me
Three months in agency has changed meBy Gillian Jansz Welcome to my first three months at Herd MSL. Nothing prepared me for starting work as an Account Coordinator in the agency. I repeat. Nothing prepared me. Not even my internship! What a whirlwind it’s been so far...
_Shifts May/June Edition
_ShiftsMay - June, 2021 From helping brands understand how they can help Aussie women feel more safe, to why jumping on the NFT bandwagon needs to be done now. Our May/June edition of _Shifts is a new collection of trends and creative comms activity, we hope will...
Gaming the System | Interactive video for B2B Audiences
Gaming the System | Interactive video for B2B AudiencesBy James Kean HerdMSL worked with world-leading payments company, Adyen, to launch an interactive ‘choose- your-own-adventure’ style video campaign. The aim was to help retailers step into their customer’s shoes...
_Shifts Mar/Apr Edition
_ShiftsMar - Apr, 2021 In our latest release of _Shifts we shine the light on audience insights and creative campaigns from around the world that relate to diversity and inclusion. From spotlighting why empathy matters to showcasing the value of leaning into taboos,...
Making a Splash with Reactive Content
Making a Splash with Reactive ContentIn October of 2019, terror gripped the nation. A mysterious jogger stopped multiple times throughout the month to defecate on the doorstop of celebrity PR mogul Roxy Jacenko, spawning national TV coverage and millions of reactions...
The COVID hangover & what it means for 2021
The COVID hangover & what it means for 2021We all know 2020 did not go as planned. COVID shocked us, disrupted life and business and forced many of us to rethink the lives we live and what we value. 2021 has already been a mixed bag, and sometimes it can feel like...
From early adoption to mainstream – Clubhouse gathers momentum
From early adoption to mainstream - Clubhouse gathers momentum. It’s the hottest social media platform on everyone’s lips: Clubhouse. But if you want in, you better know the right people. Still in soft launch phase, the audio-only platform has managed to attract some...
_Shifts Jan/Feb Edition
_ShiftsJan - Feb, 2021 Moving at the speed of culture isn’t easy but staying on-top-of shifts and changes in audience behaviour helps. Every couple of months, our agency’s team of strategists, creatives and integrated comms specialists scan the latest shifts in...
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Herd MSL is an ANZ public relations and integrated communications agency that provides strategic counsel and creative thinking. We champion our clients’ interests through fearless and insightful campaigns that engage multiple perspectives and holistic thinking to build influence and deliver impact.
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+61 2 9213 2335.
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