Influential Conversations
As one of ANZ’s largest public relations and integrated communications firms, Herd MSL is a news-maker and a thought leader. Through published works and on our blog, our people passionately share their points of view, their expertise and ideas for a better world.
Herd MSL launches Elevate with Publicis Groupe search experts: an end-to-end AI search & owned‑and‑earned authority service
April 2026 - Herd MSL Australia has partnered with search specialists from Publicis Groupe ANZ to launch Elevate, a new AI search visibility, authority and measurement service to help brands strengthen visibility, credibility and consideration. As AI search summaries...
Stopping the scroll: how brands can succeed in influencer marketing when trust and attention are fleeting
(First published in Marketing Mag) Herd MSL's Senior Account Director, Elizabeth Mitchell, featured in Marketing Mag where she discussed the real challenge with creator marketing today, staying relevant, and standing out in a landscape where trust is fragile and...
Creative Director Tom Sanders shines a light on some of the more overlooked Cannes Lions entries
(First published in Ad News) Now the dust has settled, and the hangovers worn off, I’d like to revisit the Cannes Lions. With nearly 30,000 entries, there’s lots to review: the sad fact is, some great work never sees the light of day. I’d like to dig into the archives...
Authenticity Is Dead: Gen Z and Influencers Are Redefining Realness Through Vulnerability
"Influencers who are openly sharing their struggles, insecurities, and true moments of chaos are attracting deeper engagement and loyalty," writes Tammy Gerrety, senior social and content director at Herd MSL Tammy Gerrety is the senior social and content director at...
Nescafé’s marketing shift: ‘You can’t talk at Gen Z anymore’
Matt Ogilvie, Executive Director at Herd MSL, featured in AdNews alongside Melissah Toomey, Head of Marketing – Coffee at Nescafé Australia, to unpack how we flipped the traditional ad model in favour of social listening, creator collaboration, and a culture-first...
In the hot seat: Damian Marwood breaks down a crisis interview done right
(First published in Mumbrella) To say Australia’s childcare sector is in crisis is a massive understatement. It is a system under siege, shaken by damning revelations of fast-tracked qualifications, systemic regulatory failures, and disturbing incidents that have...
Publicis Groupe ANZ launches new talent and influencer offering ‘FLUENT’
Publicis Groupe ANZ has launched FLUENT, an initiative bringing together the company’s tools, technology and talent to maximise brand impact through strategic partnerships with talent and influencers. FLUENT integrates three key capabilities to deliver...
Airbnb Tiny Towns: Best B2C Campaign at 2025 CommsCon Awards
We loved partnering with Airbnb to bring the ‘Airbnb – Tiny Towns’ campaign to life and are super pumped that the campaign was recognised by the 2025 Mumbrella CommsCon judging panel as the Best B2C campaign! Tiny Towns was all about spotlighting small towns with big...
Stu Wragg on the importance and implications of the updated Environmental Claims code
The Australian Association of National Advertisers released the updated Environmental Claims Code on 1 March. The changes the code ushers in are welcome as they provide clarity on some areas that were previously a little muddy. They’re also a clear call for businesses...
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Herd MSL is an public relations and integrated communications agency operating in Australia and New Zealand that provides strategic counsel and creative thinking. We champion our clients’ interests through fearless and insightful campaigns that engage multiple perspectives and holistic thinking to build influence and deliver impact.
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