Influential Conversations

As one of ANZ’s largest public relations and integrated communications firms, Herd MSL is a news-maker and a thought leader. Through published works and on our blog, our people passionately share their points of view, their expertise and ideas for a better world. 

The music is the medium

The music is the medium

The music is the medium.By Michael Millimaci   After concluding a recent tour along the West Coast, I found myself reflecting on quite how much music has in common with the communications strategies we’re building each day. The core objective is surprisingly...

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_Shifts Nov/Dec Edition

_Shifts Nov/Dec Edition

_ShiftsNovember - December 2021 This edition of _Shifts has been inspired by insights driving some of the cutting-edge and culturally ingrained work brought to life across gaming and entertainment channels, spanning a variety of different categories. We hope it will...

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_Shifts Sept/Oct Edition

_Shifts Sept/Oct Edition

_ShiftsSeptember - October 2021 This edition of _Shifts is for brands who may be looking to leverage the end of NSW and VIC lockdowns by helping to foster and renew connection with their audiences – whatever that means to you. We hope it will provide some inspiration...

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_Shifts July/August Edition

_Shifts July/August Edition

_ShiftsJuly - August 2021 From helping brands understand how they can embody D&I and holistic understanding, or how they can avoid greenwashing. Our July/August edition of _Shifts is a collection of insights behind the award winning work recognised at Cannes 2021....

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Herd MSL

Herd MSL is an ANZ public relations and integrated communications agency that provides strategic counsel and creative thinking. We champion our clients’ interests through fearless and insightful campaigns that engage multiple perspectives and holistic thinking to build influence and deliver impact.

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