Influential Conversations
As one of ANZ’s largest public relations and integrated communications firms, Herd MSL is a news-maker and a thought leader. Through published works and on our blog, our people passionately share their points of view, their expertise and ideas for a better world.
Nescafé’s marketing shift: ‘You can’t talk at Gen Z anymore’
Matt Ogilvie, Executive Director at Herd MSL, featured in AdNews alongside Melissah Toomey, Head of Marketing – Coffee at Nescafé Australia, to unpack how we flipped the traditional ad model in favour of social listening, creator collaboration, and a culture-first...
Publicis Groupe ANZ launches new talent and influencer offering ‘FLUENT’
Publicis Groupe ANZ has launched FLUENT, an initiative bringing together the company’s tools, technology and talent to maximise brand impact through strategic partnerships with talent and influencers. FLUENT integrates three key capabilities to deliver...
Airbnb Tiny Towns: Best B2C Campaign at 2025 CommsCon Awards
We loved partnering with Airbnb to bring the ‘Airbnb – Tiny Towns’ campaign to life and are super pumped that the campaign was recognised by the 2025 Mumbrella CommsCon judging panel as the Best B2C campaign! Tiny Towns was all about spotlighting small towns with big...
Nescafé launches creator-led campaign via Herd MSL
Inspired by Gen Z's love for iced coffee and TikTok hack culture, Nescafé has unveiled Pour It, Mix It, Hack It - a campaign encouraging iced coffee enthusiasts to personalise their coffee recipes at home using Nescafé’s new Espresso Concentrates range. The campaign...
Empowering your people to avoid greenwashing
(First published in HR Leader) From confusion to confidence: Avoiding greenwashing is a challenge that requires ongoing strategic attention and action, writes Stuart Wragg. Greenwashing, the making of misleading or deceptive environmental claims, has fast become a...
Heavy is the head that wears the crown – until you lose it
Damian Marwood, general manager of Herd MSL, shares his thoughts on the recent Optus communications crisis, and how there is a key difference between corporate messaging and speaking to customers. (First published in Mumbrella) I have no interest in piling on...
Does your sustainability-themed campaign pass the pub test?
(First published in Mumbrella) Politicians love using the pub test for judging policy – but is your sustainability campaign equal to the test? Would an ordinary patron at your local pub understand what you’re doing and why you’re doing it? Would they think you’ve got...
Why brands should care as much about greywashing as they do greenwashing
(First published in Mumbrella) Reputation director at Salterbaxter Australia, Karen Dunnicliff, says that while the focus has been on brands greenwashing to date - brands should be more worried about greywashing: where they have a strategically sound sustainability...
Microsoft Australia appoints Herd MSL as lead communications agency
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Herd MSL is an public relations and integrated communications agency operating in Australia and New Zealand that provides strategic counsel and creative thinking. We champion our clients’ interests through fearless and insightful campaigns that engage multiple perspectives and holistic thinking to build influence and deliver impact.
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