Influential Conversations
As one of ANZ’s largest public relations and integrated communications firms, Herd MSL is a news-maker and a thought leader. Through published works and on our blog, our people passionately share their points of view, their expertise and ideas for a better world.
Microsoft Australia appoints Herd MSL as lead communications agency
Microsoft Australia appoints Herd MSL as lead communications agencySydney, 21 February 2023 Award winning PR and integrated communications agency, Herd MSL has been appointed by Microsoft as its Australian PR agency partner following a competitive tender. Herd MSL...
_Shifts Super Bowl Special
_ShiftsSuper Bowl Special Our team have spent some time looking at the best (and worst) ads from this year’s Super Bowl for a special edition of Shifts_. Here are our key takeaways. [wonderplugin_pdf...
Lessons for brands from the Fred Again frenzy
Lessons for brands from the Fred Again frenzyBy Yasmin Armes Was last week the first time you’d heard of Fred Again? And did you find yourself at any point wondering how there seemed to be such hysteria around a man you didn’t even realise existed until a...
_Shifts Jan/Feb Edition
_ShiftsJanuary - February 2023 On the latest Jan/Feb edition of _Shifts, the team at Herd MSL has done all the hard work for you, having amassed, reviewed and scrutinised all the trends predicted to be “big” in the next 12 months. In no more than 25 pages and 11...
Corporate Responsibility: Diversity and Inclusion in Influencer Marketing
Corporate Responsibility: Diversity and Inclusion in Influencer MarketingBy Courtney Fantoni In today’s fast paced, highly evolved, and self-aware digital marketing space, it has never been more important for brands to choose ambassadors and influencers to...
_Shifts Sept/Oct Edition
_ShiftsSeptember - October 2022 On the latest Sep/Oct edition of _Shifts we’ve focused on the upcoming festive and holiday season. We nod to the impact of the rising cost of living, more eco-conscious gift-giving, and even what Christmas means for a nation as...
_Shifts July/August Edition
_ShiftsJuly - August 2022 On the latest Jul/Aug edition of _Shifts we’ve focused on travel and tourism. From making adventure more accessible for those with diverse abilities, catering to nervous out of practice travellers, and the metaverse’s role in transporting us...
_Shifts May/June Edition
_ShiftsMay - June 2022 In the latest May/Jun edition of _Shifts we’ve focussed on tech and AI. An inspiring theme when we observe how the trend is used to solve a variety of different consumer or cultural problems, across many different sectors, and not just the...
Why International Remote Working Arrangements Need to Be the New Norm
Why International Remote Working Arrangements Need to be the New NormBy Nadia Setianto Having grown up watching my dad go to the office early and come home late every weekday, I thought I would have to go through the same thing too as an adult. However, my perception...
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Herd MSL is an ANZ public relations and integrated communications agency that provides strategic counsel and creative thinking. We champion our clients’ interests through fearless and insightful campaigns that engage multiple perspectives and holistic thinking to build influence and deliver impact.
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