Influential Conversations
As one of ANZ’s largest public relations and integrated communications firms, Herd MSL is a news-maker and a thought leader. Through published works and on our blog, our people passionately share their points of view, their expertise and ideas for a better world.
The music is the medium
The music is the medium.By Michael Millimaci After concluding a recent tour along the West Coast, I found myself reflecting on quite how much music has in common with the communications strategies we’re building each day. The core objective is surprisingly...
What Leonardo DiCaprio and Meryl Streep taught us about sustainability communication
What Leonardo DiCaprio and Meryl Streep taught us about sustainability communicationBy Karen DunnicliffReputation Director and Sustainability Specialist at Herd MSL The new Netflix disaster film Don’t Look Up perfectly captures the challenge of communicating...
Herd MSL Campaign Spotlight: Announcing Pantene’s first ever male ambassador, Christian Wilkins
Herd MSL Campaign Spotlight: Announcing Pantene’s first ever male ambassador, Christian WilkinsBy Elleny Kourtis The challenge: Standing out in a crowd Pantene is Australia’s #1 haircare brand but to stay at the top, it needed to ensure younger customers were...
_Shifts Nov/Dec Edition
_ShiftsNovember - December 2021 This edition of _Shifts has been inspired by insights driving some of the cutting-edge and culturally ingrained work brought to life across gaming and entertainment channels, spanning a variety of different categories. We hope it will...
Think before you ink. Why PR reporting shouldn’t be a paint-by-numbers exercise.
Think before you ink. Why PR reporting shouldn't be a paint-by-numbers exercise.By Andrew Sroufe “So, how is our PR doing?” There are few questions from a marcomms client that create more anxiety for an earned media consultant than this. And after more than 15...
Herd MSL Campaign Spotlight: Always Discreet’s “Generation Invisible”
Herd MSL Campaign Spotlight: Always Discreet’s “Generation Invisible”By Sarah Glover The challenge: Building on a conversation no one wants to have After a successful launch into the Australian market in 2020, urinary incontinence protection brand, Always...
_Shifts Sept/Oct Edition
_ShiftsSeptember - October 2021 This edition of _Shifts is for brands who may be looking to leverage the end of NSW and VIC lockdowns by helping to foster and renew connection with their audiences – whatever that means to you. We hope it will provide some inspiration...
Vulnerable leadership is the remedy to toxic agency culture
Vulnerable leadership is the remedy to toxic agency culture By Stephanie Banno Let’s not beat around the bush, we all know a career in agency isn’t one without its issues. One scroll down the dark, depressing hole that is the @agency_insider Instagram account very...
_Shifts July/August Edition
_ShiftsJuly - August 2021 From helping brands understand how they can embody D&I and holistic understanding, or how they can avoid greenwashing. Our July/August edition of _Shifts is a collection of insights behind the award winning work recognised at Cannes 2021....
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