_Shifts Jul/Aug Edition

_Shifts Jul/Aug Edition

_Shifts July – August, 2021 From helping brands understand how they can embody D&I and holistic understanding, or how to avoid greenwashing. Our July/August edition of _Shifts is a collection of insights behind the award winning work recognised at Cannes...
Three months in agency has changed me

Three months in agency has changed me

Three months in agency has changed me By Gillian Jansz Welcome to my first three months at Herd MSL. Nothing prepared me for starting work as an Account Coordinator in the agency. I repeat. Nothing prepared me. Not even my internship! What a whirlwind it’s been so far...
_Shifts May/June Edition

_Shifts May/June Edition

_Shifts May – June, 2021 From helping brands understand how they can help Aussie women feel more safe, to why jumping on the NFT bandwagon needs to be done now. Our May/June edition of _Shifts is a new collection of trends and creative comms activity, we hope...
Gaming the System | Interactive video for B2B Audiences

Gaming the System | Interactive video for B2B Audiences

Gaming the System | Interactive video for B2B Audiences By James Kean HerdMSL worked with world-leading payments company, Adyen, to launch an interactive ‘choose- your-own-adventure’ style video campaign. The aim was to help retailers step into their customer’s shoes...
_Shifts Mar/Apr Edition

_Shifts Mar/Apr Edition

_Shifts Mar – Apr, 2021 In our latest release of _Shifts we shine the light on audience insights and creative campaigns from around the world that relate to diversity and inclusion.  From spotlighting why empathy matters to showcasing the value of leaning into...
Making a Splash with Reactive Content

Making a Splash with Reactive Content

Making a Splash with Reactive Content In October of 2019, terror gripped the nation. A mysterious jogger stopped multiple times throughout the month to defecate on the doorstop of celebrity PR mogul Roxy Jacenko, spawning national TV coverage and millions of reactions...