by Cal Guyll | Mar 1, 2022 | General
The music is the medium. By Michael Millimaci After concluding a recent tour along the West Coast, I found myself reflecting on quite how much music has in common with the communications strategies we’re building each day. The core objective is surprisingly...
by Cal Guyll | Feb 21, 2022 | General
What Leonardo DiCaprio and Meryl Streep taught us about sustainability communication By Karen DunnicliffReputation Director and Sustainability Specialist at Herd MSL The new Netflix disaster film Don’t Look Up perfectly captures the challenge of communicating...
by Cal Guyll | Feb 17, 2022 | General
Herd MSL Campaign Spotlight: Announcing Pantene’s first ever male ambassador, Christian Wilkins By Elleny Kourtis The challenge: Standing out in a crowd Pantene is Australia’s #1 haircare brand but to stay at the top, it needed to ensure younger customers were...
by Cal Guyll | Jan 17, 2022 | SEO
_Shifts November – December 2021 This edition of _Shifts has been inspired by insights driving some of the cutting-edge and culturally ingrained work brought to life across gaming and entertainment channels, spanning a variety of different categories. We hope it...
by Cal Guyll | Jan 10, 2022 | General
Think before you ink. Why PR reporting shouldn’t be a paint-by-numbers exercise. By Andrew Sroufe “So, how is our PR doing?” There are few questions from a marcomms client that create more anxiety for an earned media consultant than this. And after more...
