by Herd MSL | Nov 21, 2023 | News
Damian Marwood, general manager of Herd MSL, shares his thoughts on the recent Optus communications crisis, and how there is a key difference between corporate messaging and speaking to customers. (First published in Mumbrella) I have no interest in piling on...
by Herd MSL | Oct 2, 2023 | News
(First published in Mumbrella) Politicians love using the pub test for judging policy – but is your sustainability campaign equal to the test? Would an ordinary patron at your local pub understand what you’re doing and why you’re doing it? Would they think you’ve got...
by Herd MSL | Mar 14, 2023 | News
(First published in Mumbrella) Reputation director at Salterbaxter Australia, Karen Dunnicliff, says that while the focus has been on brands greenwashing to date – brands should be more worried about greywashing: where they have a strategically sound...
by Herd MSL | Feb 15, 2023 | SEO
_Shifts Super Bowl Special Our team have spent some time looking at the best (and worst) ads from this year’s Super Bowl for a special edition of Shifts_. Here are our key takeaways. Do you want to get in touch? Name Email Address Message Submit Herd MSL is an...
