by Herd MSL | Aug 5, 2024 | News
(First published in HR Leader) From confusion to confidence: Avoiding greenwashing is a challenge that requires ongoing strategic attention and action, writes Stuart Wragg. Greenwashing, the making of misleading or deceptive environmental claims, has fast become a...
by Herd MSL | Nov 21, 2023 | News
Damian Marwood, general manager of Herd MSL, shares his thoughts on the recent Optus communications crisis, and how there is a key difference between corporate messaging and speaking to customers. (First published in Mumbrella) I have no interest in piling on...
by Herd MSL | Oct 2, 2023 | News
(First published in Mumbrella) Politicians love using the pub test for judging policy – but is your sustainability campaign equal to the test? Would an ordinary patron at your local pub understand what you’re doing and why you’re doing it? Would they think you’ve got...
by Herd MSL | Mar 14, 2023 | News
(First published in Mumbrella) Reputation director at Salterbaxter Australia, Karen Dunnicliff, says that while the focus has been on brands greenwashing to date – brands should be more worried about greywashing: where they have a strategically sound...
