Influential Conversations
As one of ANZ’s largest public relations and integrated communications firms, Herd MSL is a news-maker and a thought leader. Through published works and on our blog, our people passionately share their points of view, their expertise and ideas for a better world.
Corporate Responsibility: Diversity and Inclusion in Influencer Marketing
Corporate Responsibility: Diversity and Inclusion in Influencer MarketingBy Courtney Fantoni In today’s fast paced, highly evolved, and self-aware digital marketing space, it has never been more important for brands to choose ambassadors and influencers to...
_Shifts Sept/Oct Edition
_ShiftsSeptember - October 2022 On the latest Sep/Oct edition of _Shifts we’ve focused on the upcoming festive and holiday season. We nod to the impact of the rising cost of living, more eco-conscious gift-giving, and even what Christmas means for a nation as...
_Shifts July/August Edition
_ShiftsJuly - August 2022 On the latest Jul/Aug edition of _Shifts we’ve focused on travel and tourism. From making adventure more accessible for those with diverse abilities, catering to nervous out of practice travellers, and the metaverse’s role in transporting us...
_Shifts May/June Edition
_ShiftsMay - June 2022 In the latest May/Jun edition of _Shifts we’ve focussed on tech and AI. An inspiring theme when we observe how the trend is used to solve a variety of different consumer or cultural problems, across many different sectors, and not just the...
Why International Remote Working Arrangements Need to Be the New Norm
Why International Remote Working Arrangements Need to be the New NormBy Nadia Setianto Having grown up watching my dad go to the office early and come home late every weekday, I thought I would have to go through the same thing too as an adult. However, my perception...
Herd MSL Campaign Spotlight: The quiet power of a letter in an aged care storm
Herd MSL Campaign Spotlight: The quiet power of a letter in an aged care stormBy Karen Dunnicliff The challenge: Two years on from the start of the pandemic, amidst the Omicron surge of COVID-19 cases, the Australian aged care sector was under immense pressure with...
_Shifts March/April Edition
_ShiftsMarch - April 2022 Recent events, from natural disasters to extreme weather, a global pandemic and a looming global food crisis, have many of us feeling anxious about the future and more conscious of our impact on the world. As communicators and marketers, we...
Key learnings – Not for your client’s campaign, but – from my career to-date (that I wish someone told me about earlier)
Key learnings - Not for your client's campaign, but from my career to-date (that I wish someone told me about earlier)By Sophie Roubicek If I had a dollar for every time I’ve seen, heard or said the term ‘key learnings’ I wouldn’t be rich, but I'd probably have around...
Herd MSL Campaign Spotlight: Uber Eats’ Flying Pickle
Herd MSL Campaign Spotlight: Uber Eats' Flying Pickle By Bryony Czujko The Challenge: Reset consumer thinking to launch a new verticalUber Eats’ celebrity-studded campaigns meant they’re synonymous with delivering restaurant food. But Aussies didn’t realise...
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