March – April 2022
Recent events, from natural disasters to extreme weather, a global pandemic and a looming global food crisis, have many of us feeling anxious about the future and more conscious of our impact on the world. As communicators and marketers, we have a fantastic opportunity, and a responsibility, to help inspire and influence a sustainable transformation. It’s not just about selling ‘things’ anymore, but selling a better way to operate and consume.
Sustainability is all about balance; balancing the needs of current generations with the needs of future generations and the health of the planet. And organisations need to approach sustainability with a balance of creativity and credibility to drive the change we need to build a better future for generations to come.
This edition of _Shifts celebrates what can be achieved when we strike that balance.
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Herd MSL is an ANZ public relations and integrated communications agency that provides strategic counsel and creative thinking. We champion our clients’ interests through fearless and insightful campaigns that engage multiple perspectives and holistic thinking to build influence and deliver impact.
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