by Herd MSL | Feb 15, 2023 | General
Lessons for brands from the Fred Again frenzy By Yasmin Armes Was last week the first time you’d heard of Fred Again? And did you find yourself at any point wondering how there seemed to be such hysteria around a man you didn’t even realise existed until a...
by Herd MSL | Feb 8, 2023 | SEO
(First published in Mumbrella) Ever had a boss that led via fear? Damian Marwood, Herd MSL general manager (corporate), writes that this tactic is just a sign of lazy management – and should be dealt with as such. I have had some brilliant leaders throughout my...
by Herd MSL | Jan 31, 2023 | SEO
_Shifts January – February 2023 On the latest Jan/Feb edition of _Shifts, the team at Herd MSL has done all the hard work for you, having amassed, reviewed and scrutinised all the trends predicted to be “big” in the next 12 months. In no more than 25 pages and...
by Herd MSL | Jan 30, 2023 | General
Corporate Responsibility: Diversity and Inclusion in Influencer Marketing By Courtney Fantoni In today’s fast paced, highly evolved, and self-aware digital marketing space, it has never been more important for brands to choose ambassadors and influencers to...
by Herd MSL | Nov 30, 2022 | SEO
_Shifts September – October 2022 On the latest Sep/Oct edition of _Shifts we’ve focused on the upcoming festive and holiday season. We nod to the impact of the rising cost of living, more eco-conscious gift-giving, and even what Christmas means for a nation as...
