January – February 2023

On the latest Jan/Feb edition of _Shifts, the team at Herd MSL has done all the hard work for you, having amassed, reviewed and scrutinised all the trends predicted to be “big” in the next 12 months. 

In no more than 25 pages and 11 _Shifts (one for every remaining month of the year), we’ve pulled out our favourites; those we believe will be inescapable (cue: AI Going Mainstream), some that provide an opportunity for creative and purpose-driven storytelling (enter: Upper Class Dismissed), and others with sentiment that feels relevant to a broad range of categories (such as: Getaway to Play).

Do you want to get in touch?

Herd MSL

Herd MSL is an ANZ public relations and integrated communications agency that provides strategic counsel and creative thinking. We champion our clients’ interests through fearless and insightful campaigns that engage multiple perspectives and holistic thinking to build influence and deliver impact.

21 Harris Street, Pyrmont, Sydney, NSW.


Mobile: +61 4 1456 4675

Landline: +61 2 9213 2335

New Zealand

Mobile: +64 21 497 685

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