Influential Conversations
As one of ANZ’s largest public relations and integrated communications firms, Herd MSL is a news-maker and a thought leader. Through published works and on our blog, our people passionately share their points of view, their expertise and ideas for a better world.
Heavy is the head that wears the crown – until you lose it
Damian Marwood, general manager of Herd MSL, shares his thoughts on the recent Optus communications crisis, and how there is a key difference between corporate messaging and speaking to customers. (First published in Mumbrella) I have no interest in piling on...
Does your sustainability-themed campaign pass the pub test?
(First published in Mumbrella) Politicians love using the pub test for judging policy – but is your sustainability campaign equal to the test? Would an ordinary patron at your local pub understand what you’re doing and why you’re doing it? Would they think you’ve got...
Why brands should care as much about greywashing as they do greenwashing
(First published in Mumbrella) Reputation director at Salterbaxter Australia, Karen Dunnicliff, says that while the focus has been on brands greenwashing to date - brands should be more worried about greywashing: where they have a strategically sound sustainability...
Microsoft Australia appoints Herd MSL as lead communications agency
_Shifts Super Bowl Special
_ShiftsSuper Bowl Special Our team have spent some time looking at the best (and worst) ads from this year’s Super Bowl for a special edition of Shifts_. Here are our key takeaways. [wonderplugin_pdf...
Lessons for brands from the Fred Again frenzy
Lessons for brands from the Fred Again frenzyBy Yasmin Armes Was last week the first time you’d heard of Fred Again? And did you find yourself at any point wondering how there seemed to be such hysteria around a man you didn’t even realise existed until a...
Leading with fear isn’t strong, it’s just lazy
(First published in Mumbrella) Ever had a boss that led via fear? Damian Marwood, Herd MSL general manager (corporate), writes that this tactic is just a sign of lazy management - and should be dealt with as such. I have had some brilliant leaders throughout my 15...
_Shifts Jan/Feb Edition
_ShiftsJanuary - February 2023 On the latest Jan/Feb edition of _Shifts, the team at Herd MSL has done all the hard work for you, having amassed, reviewed and scrutinised all the trends predicted to be “big” in the next 12 months. In no more than 25 pages and 11...
Corporate Responsibility: Diversity and Inclusion in Influencer Marketing
Corporate Responsibility: Diversity and Inclusion in Influencer MarketingBy Courtney Fantoni In today’s fast paced, highly evolved, and self-aware digital marketing space, it has never been more important for brands to choose ambassadors and influencers to...
Do you want to get in touch?
Herd MSL is an public relations and integrated communications agency operating in Australia and New Zealand that provides strategic counsel and creative thinking. We champion our clients’ interests through fearless and insightful campaigns that engage multiple perspectives and holistic thinking to build influence and deliver impact.
21 Harris Street, Pyrmont, Sydney, NSW.
Australia
New Zealand
© 2021 Herd MSL. All Rights Reserved.