by Herd MSL | Feb 21, 2022 | General
What Leonardo DiCaprio and Meryl Streep taught us about sustainability communication By Karen DunnicliffReputation Director and Sustainability Specialist at Herd MSL The new Netflix disaster film Don’t Look Up perfectly captures the challenge of communicating...
by Herd MSL | Feb 17, 2022 | General
Herd MSL Campaign Spotlight: Announcing Pantene’s first ever male ambassador, Christian Wilkins By Elleny Kourtis The challenge: Standing out in a crowd Pantene is Australia’s #1 haircare brand but to stay at the top, it needed to ensure younger customers were...
by Herd MSL | Jan 17, 2022 | SEO
_Shifts November – December 2021 This edition of _Shifts has been inspired by insights driving some of the cutting-edge and culturally ingrained work brought to life across gaming and entertainment channels, spanning a variety of different categories. We hope it...
by Herd MSL | Jan 10, 2022 | General
Think before you ink. Why PR reporting shouldn’t be a paint-by-numbers exercise. By Andrew Sroufe “So, how is our PR doing?” There are few questions from a marcomms client that create more anxiety for an earned media consultant than this. And after more...
by Herd MSL | Dec 17, 2021 | General
Herd MSL Campaign Spotlight: Always Discreet’s “Generation Invisible” By Sarah Glover The challenge: Building on a conversation no one wants to have After a successful launch into the Australian market in 2020, urinary incontinence protection brand, Always...
