by Herd MSL | Jul 28, 2025 | News
(First published in Ad News) Now the dust has settled, and the hangovers worn off, I’d like to revisit the Cannes Lions. With nearly 30,000 entries, there’s lots to review: the sad fact is, some great work never sees the light of day. I’d like to dig into the archives...
by Herd MSL | Jul 9, 2025 | News
“Influencers who are openly sharing their struggles, insecurities, and true moments of chaos are attracting deeper engagement and loyalty,” writes Tammy Gerrety, senior social and content director at Herd MSL Tammy Gerrety is the senior social and content...
by Herd MSL | Jul 8, 2025 | News
Matt Ogilvie, Executive Director at Herd MSL, featured in AdNews alongside Melissah Toomey, Head of Marketing – Coffee at Nescafé Australia, to unpack how we flipped the traditional ad model in favour of social listening, creator collaboration, and a culture-first...
by Herd MSL | Jul 8, 2025 | News
(First published in Mumbrella) To say Australia’s childcare sector is in crisis is a massive understatement. It is a system under siege, shaken by damning revelations of fast-tracked qualifications, systemic regulatory failures, and disturbing incidents that have...
by Herd MSL | Apr 1, 2025 | News
Publicis Groupe ANZ has launched FLUENT, an initiative bringing together the company’s tools, technology and talent to maximise brand impact through strategic partnerships with talent and influencers. FLUENT integrates three key capabilities to deliver...
by Herd MSL | Mar 4, 2025 | News
The Australian Association of National Advertisers released the updated Environmental Claims Code on 1 March. The changes the code ushers in are welcome as they provide clarity on some areas that were previously a little muddy. They’re also a clear call for businesses...
