LinkedIn – Jobs on the Rise

Challenge

Every year, LinkedIn releases its ‘Jobs on the Rise’ (JOTR) list. As AI reimagines work, we need to position LinkedIn as the essential platform for professionals to upskill and stay competitive in a dynamic job market.

Idea

80% of roles this year are new entrants on the list. To highlight the changing job market, we leveraged case studies to spotlight specific jobs, LinkedIn’s Career Expert helped make sense of the shifts, underscoring the necessity of continuous upskilling and helping to promote LinkedIn’s tools.

A tactical earned media roll-out launched the JOTR list – driving deep dives into the significance of the list across digital platforms, podcasts, radio, TV, with a stand-out segment on Sunrise featuring a case study and LinkedIn’s Career Expert.

Results

• 141 pieces of earned media coverage
• 35m+ media reach
• +73% y-o-y media coverage increase.