Jan – Feb, 2021

Moving at the speed of culture isn’t easy but staying on-top-of shifts and changes in audience behaviour helps.

Every couple of months, our agency’s team of strategists, creatives and integrated comms specialists scan the latest shifts in audience behaviour, draw out implications for brands and find examples of relevant work from around the world.

In our latest edition we explore what changing family dynamics, our love of pets and growing interest in caravanning means for brands.  From IKEA to Ben & Jerries we also spotlight how brands around the world have leveraged these trends to their advantage.

Do you want to get in touch?

Herd MSL

Herd MSL is an ANZ public relations and integrated communications agency that provides strategic counsel and creative thinking. We champion our clients’ interests through fearless and insightful campaigns that engage multiple perspectives and holistic thinking to build influence and deliver impact.

21 Harris Street, Pyrmont, Sydney, NSW.


Mobile: +61 4 1456 4675

Landline: +61 2 9213 2335

New Zealand

Mobile: +64 21 497 685

© 2021 Herd MSL. All Rights Reserved.